Hotwiring Your Search Engine

Par Aurélien Bardon : Hotwiring Your Search Engine

"As online shopping grows, search-engine rankings can make a difference between success and failure on the Internet. This holiday season, 10.8 percent of shoppers will find their way to online retailers via Google alone, according to research firm Hitwise. And SEO firm Enquiro reports that the links on the very top of a search-results page—what users see without scrolling down—capture 70 percent of all users' mouseclicks."

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